Optimus Santa Monica and United Online Launch MemoryLane.com

Wireless News
03-29-2011
Optimus Santa Monica and United Online Launch MemoryLane.com
Type: News

Optimus Santa Monica, a post-production house, announced with United Online, a provider of consumer products and services over the Internet, the launch of a national spot for MemoryLane.com, a website inviting visitors to relive the past through 60 years of Americana and over 100 million pieces of content dating from 1940 through 1999.

The spot, "Time Machine" - which is part of a larger marketing campaign - features a man scrolling through thousands of artfully displayed images and clips of nostalgic moments. Optimus Santa Monica Editor Justin Amore cut and finished the spot.
"Time Machine" entices viewers to visit MemoryLane.com, the website that includes a growing collection of vintage magazines, historic newsreels, classic sports highlights, movie trailers, song samples and cover art from memorable albums, timeless photos, and a catalog of digitized high school yearbooks online.

The actor and the elaborate chair are the only tangible items in the spot. The creative team worked with computer generated imagery (CGI) to create the rest, making for a complex editing process. Amore worked closely with United Online VP of Creative Service Bry Antonio and Director and Visual Effects Supervisor Gil Baron from Method Studios to precisely time the images creating seamless transitions.

"Time Machine" began to air on Monday, March 21 on national cable, syndication and network TV.

More Information:

http://www.memorylane.com

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Copyright 2011 Close-Up Media, Inc. All Rights Reserved.
n/a