Everything is bigger in Texas - big cars, big cattle, big hair and big Taco Bell taco hats. Taco Bell[R], the Official Quick Service Restaurant of the NBA, announced that its "Think Outside the Bun" personality will descend on the city known affectionately around the world as "Big D." With a "go big or go home" attitude, Taco Bell will enter its first NBA All-Star as an Official NBA Marketing Partner with an activation fit for a ranch-size appetite.
Headlining Taco's Bell's involvement during NBA All-Star 2010 is the Taco Bell Skills Challenge. Televised nationally as part of NBA All-Star Saturday Night on TNT, the Taco Bell Skills Challenge features four NBA players competing in a two-round, timed "obstacle course" which includes dribbling, passing and shooting stations. Chicago Bulls' guard Derrick Rose will look to defend his title against Brandon Jennings of the Milwaukee Bucks, Steve Nash of the Phoenix Suns and Deron Williams of the Utah Jazz.
"We are proud to make our first NBA All-Star appearance with the title sponsorship of the Taco Bell Skills Challenge," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "Efficiency, speed and accuracy are skills needed to win the challenge. These are the same skills our employees strive for everyday when serving more than 36.8 million customers each week in our nearly 5,600 restaurants."
As part of NBA All-Star Saturday Night, Taco Bell will create a similar event for all NBA fans to enjoy and participate in at NBA All-Star Jam Session presented by adidas. Fans and visitors of Taco Bell's Skill Challenge for Jam Session will be able to test their skills and speed on a full court re-creation of the same event the NBA greats will be competing in Saturday night. All fans that participate in the Taco Bell Skills Challenge for Jam Session will receive a keepsake photo with the official Skills Challenge Trophy. Adjacent to the interactive area, fans will be able to sample Beef Crunchy Tacos and Fresco-style Soft Tacos, as well as take home signature taco hats.
In grand Texas-style, Taco Bell will bring even more to fans throughout NBA All-Star. Taco Bell's larger-than-life taco truck will serve up Beef Crunchy Tacos all across Dallas over the course of the weekend. Follow the Taco Bell Truck on Twitter @tacobelltruck to receive up-to-date tweets on times and locations.
Dallas is all about big, and nothing is bigger at Taco Bell than the Taco Bell NBA Five Buck Box. The box includes five Taco Bell All-Star menu items in special NBA-themed packaging, which includes images of some of the league's biggest stars. Throughout All-Star Weekend, the Taco Bell NBA Five Buck Box will be supported through in-store signage, on-court branding and on-air broadcast mentions that feature NBA Hall-of-Famer and Emmy Award-winning commentator Charles Barkley.
Ovens added, "With activities slated for NBA athletes, NBA fans and Taco Bell consumers, we are focused on big time success in Dallas. Add Taco Bell's new NBA Five Buck Box to the line-up and you have a recipe to feed any size appetite."
The Taco Bell Skills Challenge will be televised live nationally as part of the NBA All-Star Saturday Night. TNT and ESPN Radio's national coverage will begin at 8 p.m. from American Airlines Center. The 59th NBA All-Star Game will be held on Sunday, Feb. 14, and will air live on TNT and ESPN Radio in the US and televised in more than 200 countries in more than 40 languages. About Taco Bell Corp. Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme[R], in addition to the 79-89-99 Why Pay More![R] Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S. About the NBA The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2009-10 season, NBA games will reach 215 countries and territories in 41 languages. The league's worldwide reach is also displayed in the 80 international players from 35 countries and territories on NBA rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site's visitors coming from outside of North America. Through NBA Cares, the league, its teams and players have donated more than $115 million to charity, provided more than one million hours of hands-on service to communities around the world, and created more than 440 places where kids and families can live, learn, or play.
Keywords: Advertising, Airlines, Basketball, Celebrity, Communications, Entertainment, Events and Concerts, Food and Beverage, Marketing, Restaurant and Bar, Retail, Sports, TV and Radio, Taco Bell Corp., Transportation
This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2010, Marketing Weekly News via VerticalNews.com.
Taco Bell[R] Goes "Big" for NBA All-Star 2010 in Dallas.Everything is bigger in Texas - big cars, big cattle, big hair and big Taco Bell taco hats. Taco Bell[R], the Official Quick Service Restaurant of the NBA, announced that its "Think Outside the Bun" personality will descend on the city known affectionately around the world as "Big D." With a "go big or go home" attitude, Taco Bell will enter its first NBA All-Star as an Official NBA Marketing Partner with an activation fit for a ranch-size appetite.
Headlining Taco's Bell's involvement during NBA All-Star 2010 is the Taco Bell Skills Challenge. Televised nationally as part of NBA All-Star Saturday Night on TNT, the Taco Bell Skills Challenge features four NBA players competing in a two-round, timed "obstacle course" which includes dribbling, passing and shooting stations. Chicago Bulls' guard Derrick Rose will look to defend his title against Brandon Jennings of the Milwaukee Bucks, Steve Nash of the Phoenix Suns and Deron Williams of the Utah Jazz.
"We are proud to make our first NBA All-Star appearance with the title sponsorship of the Taco Bell Skills Challenge," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "Efficiency, speed and accuracy are skills needed to win the challenge. These are the same skills our employees strive for everyday when serving more than 36.8 million customers each week in our nearly 5,600 restaurants."
As part of NBA All-Star Saturday Night, Taco Bell will create a similar event for all NBA fans to enjoy and participate in at NBA All-Star Jam Session presented by adidas. Fans and visitors of Taco Bell's Skill Challenge for Jam Session will be able to test their skills and speed on a full court re-creation of the same event the NBA greats will be competing in Saturday night. All fans that participate in the Taco Bell Skills Challenge for Jam Session will receive a keepsake photo with the official Skills Challenge Trophy. Adjacent to the interactive area, fans will be able to sample Beef Crunchy Tacos and Fresco-style Soft Tacos, as well as take home signature taco hats.
In grand Texas-style, Taco Bell will bring even more to fans throughout NBA All-Star. Taco Bell's larger-than-life taco truck will serve up Beef Crunchy Tacos all across Dallas over the course of the weekend. Follow the Taco Bell Truck on Twitter @tacobelltruck to receive up-to-date tweets on times and locations.
Dallas is all about big, and nothing is bigger at Taco Bell than the Taco Bell NBA Five Buck Box. The box includes five Taco Bell All-Star menu items in special NBA-themed packaging, which includes images of some of the league's biggest stars. Throughout All-Star Weekend, the Taco Bell NBA Five Buck Box will be supported through in-store signage, on-court branding and on-air broadcast mentions that feature NBA Hall-of-Famer and Emmy Award-winning commentator Charles Barkley.
Ovens added, "With activities slated for NBA athletes, NBA fans and Taco Bell consumers, we are focused on big time success in Dallas. Add Taco Bell's new NBA Five Buck Box to the line-up and you have a recipe to feed any size appetite."
The Taco Bell Skills Challenge will be televised live nationally as part of the NBA All-Star Saturday Night. TNT and ESPN Radio's national coverage will begin at 8 p.m. from American Airlines Center. The 59th NBA All-Star Game will be held on Sunday, Feb. 14, and will air live on TNT and ESPN Radio in the US and televised in more than 200 countries in more than 40 languages. About Taco Bell Corp. Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme[R], in addition to the 79-89-99 Why Pay More![R] Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S. About the NBA The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2009-10 season, NBA games will reach 215 countries and territories in 41 languages. The league's worldwide reach is also displayed in the 80 international players from 35 countries and territories on NBA rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site's visitors coming from outside of North America. Through NBA Cares, the league, its teams and players have donated more than $115 million to charity, provided more than one million hours of hands-on service to communities around the world, and created more than 440 places where kids and families can live, learn, or play.
Keywords: Advertising, Airlines, Basketball, Celebrity, Communications, Entertainment, Events and Concerts, Food and Beverage, Marketing, Restaurant and Bar, Retail, Sports, TV and Radio, Taco Bell Corp., Transportation
This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2010, Marketing Weekly News via VerticalNews.com.
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